Details.
Superior Essex is one of the largest wire and cable manufacturers in the world. These products are used in a wide range of industries such as automotive, commercial, residential, industrial, telecommunications, and energy. As the User Experience (UX) Manager, I led a complete overhaul of the corporate website. My primary objectives were to improve the brand consistency, design aesthetic and the overall usability.
Role
- Creative Direction
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- Wireframing
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- UI/UX Design
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- Web Development