Details.
IVA Insulations is one of the world’s leading wire enamel manufacturers. These products are used in electric motor applications, which range from electric vehicles to large-scale industrial generators. As the User Experience (UX) Manager for the parent company (Superior Essex), I led a complete overhaul of the existing website. My primary objectives were to elevate the design aesthetic, create more brand consistency and improve the overall usability.
Role
- Creative Direction
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- UI/UX Design
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- Web Development
